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Lean Startup Lessons From Pinstagram Founder | Pek Pongpaet

November 25, 20131 Comment

Pek Pongpaet shares a few fundamental lessons of lean startup philosophy in this interview that can be applied by any startup.

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Guest Bio

Pek Pongpaet is the co-creator of Pinstagram (now Pictacular) - TIME Magazine Best 50 Websites of 2013. He is also the founder of Impekable, a User Interface/User Design consultancy. 

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People, Book Recommendations, and Resources of Interest Mentioned In This Interview

1. FitBit

2. Wired, Mashable, PayPal

3. Lean Startup By Eric Reis

Tweetable Quotes from this Interview!

Click to Tweet>>>> Try to validate your idea as soon as possible by conveying value and getting the customer to part with money.

Click to Tweet>>>> You are going to make mistakes no matter what. Make mistakes, learn from them, and recover quickly.

Things You Will Learn In This Interview

This is an excellent interview for any startup founder. I had the pleasure to ask Pek a variety of questions . Here are some highlights:

1. What lessons have you learned from your training in martial arts that you apply in Business?

There are no overnight successes. Anything worth getting requires hard work over long duration. Also, try to make mistakes quickly, learn from them, and recover quickly.

2. Did luck or timing play any role in the success and initial traction of Pinstagram?

Luck and timing can help (they got press coverage for Pinstagram at the beginning) but at the end of the day, the product has to stand for itself. Also, you have to find a sustainable way to drive traffic to your website.

3. Why did they decided to rebrand Pinstagram to Pictacular?

4. How do you get your app to stand out from million of other new apps in the market?

5. What is the monetization strategy of free apps?

6. What is lean startup philosophy in layman terms and can it be applied to a general business?

Use the quickest and least expensive way to convey value and try to get customers to pay for your product.

7. How to approach people to get feedback for your product?

8. What is the biggest mistake he has made in his business career?

Taking too long to build a product and without any customer feedback.

Your Turn>>

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About the Author ()

Sushant Misra is an entrepreneur and the host of Trep Talks. You can read a more about Sushant here. You can connect with Sushant on Twitter, Facebook, and LinkedIn.

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